Meeting News, April 6, 1998
"For Hotels, Exceeding ADA can mean big ROI"
by Elaine Ciprano
Embassy Suites is a prime example of a hotel chain targeting the disabilities market. Embassy has increased its inventory of rooms designed to be accessible to people with disabilities 128 percent in the past five years, according to David Motta, vice president of market analysis for Promus Hotels Corp., Embassy's parent.
Motta attributed much of the chain's strong market presence for guests with disabilities to a training program in disability etiquette called "Opening Doors."
Said Cheryl Duke of W.C. Duke & Associates in Woodford, Va., which runs the program, "We focus our training sessions on how to increase return on investment, not how to comply with ADA. Most companies won't invest in extra services just because it's the right thing to do."